Takeover Tracker
32%medium risk
Market Research Analysts and Marketing Specialists
vs

52 shared · 26 different

core competencies

30%medium risk
Public Relations Specialists

Side-by-Side Comparison

MetricMarket Research Analysts and Marketing SpecialistsPublic Relations Specialists
Risk Score32.4%30.2%
Risk TierMedium RiskMedium Risk
Risk Percentile52th40th
Tasks at Risk (>50%)4 / 136 / 15
Median Salary$76,950$69,780
Employment861K281K

Skill Comparison

|

Sorted by largest difference

Analyzing Data or Information
MathematicsAI-Vulnerable
Processing Information
Communications and Media
Performing for or Working Directly with the Public
Interpreting the Meaning of Information for Others
Mathematical Reasoning
Communicating with Persons Outside Organization
MathematicsAI-Vulnerable
CoordinationAI-Resistant
Time Management
Customer and Personal Service

Protective Factors

Higher values indicate stronger protection against AI displacement

Market Research Analysts and Marketing Specialists

31%

total discount

Public Relations Specialists

33%

total discount

Task Risk Comparison

Tasks sorted by AI automation risk — higher means more automatable

Market Research Analysts and Marketing Specialists

4 of 13 at risk
71%Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
70%Monitor industry statistics and follow trends in trade literature.
55%Measure and assess customer and employee satisfaction.
50%Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
49%Develop and implement procedures for identifying advertising needs.

Public Relations Specialists

6 of 15 at risk
86%Post and update content on the company's website and social media outlets.
76%Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
64%Update and maintain content posted on the Web.
53%Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
51%Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Wage Comparison

Public Relations Specialists earns -$7,170(-9%) vs Market Research Analysts and Marketing Specialists
Market Research Analysts and Marketing SpecialistsPublic Relations Specialists
10th
$42,070$40,750
25th
$56,220$51,970
Median
$76,950$69,780
75th
$104,870$95,940
90th
$144,610$129,480

Premium Head-to-Head Analysis

Displacement Timeline Comparison

Market Research Analysts and Marketing Specialists2028–2035
Public Relations Specialists2028–2035
20242030203520402045

Public Relations Specialists has a longer runway before significant displacement, projected 0 years later than Market Research Analysts and Marketing Specialists.

Risk-Adjusted Salary

Salary weighted by displacement risk: salary × (1 − risk%)

Market Research Analysts and Marketing Specialists

$52,057

from $76,950

Public Relations Specialists

$48,692

from $69,780

After adjusting for AI risk, Market Research Analysts and Marketing Specialists offers $3,364 more in risk-adjusted pay.

Transition Feasibility

1%

Skill Overlap

Low overlap — significant retraining needed for transition

0

Unique to Market

0

Unique to Public

Combined Protection Strategy

Regardless of which path you choose, focus on these protective factors

Social Intelligence
Decision Complexity
Fine Manipulation
Creativity
Market Research Analysts and Marketing SpecialistsPublic Relations Specialists
Find transitions from Market Research Analysts and Marketing SpecialistsFind transitions from Public Relations Specialists