Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
How AI Impacts Each Task
13 tasks analyzed
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Measure and assess customer and employee satisfaction.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Seek and provide information to help companies determine their position in the marketplace.
Forecast and track marketing and sales trends, analyzing collected data.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Monitor industry statistics and follow trends in trade literature.
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Direct trained survey interviewers.
Develop and implement procedures for identifying advertising needs.
| Task | AI Capability | Risk | Time % | |
|---|---|---|---|---|
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 58.55Observed | 50.4% | 15% | |
| Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. | 44.4Observed | 32.8% | 10% | |
| Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. | 46.63Observed | 45.7% | 15% | |
| Measure and assess customer and employee satisfaction. | 70Estimated | 55.0% | 5% | |
| Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. | 45.73Observed | 45.3% | 10% | |
| Measure the effectiveness of marketing, advertising, and communications programs and strategies. | 48.45Observed | 46.4% | 8% | |
| Seek and provide information to help companies determine their position in the marketplace. | 49.2Observed | 34.7% | 5% | |
| Forecast and track marketing and sales trends, analyzing collected data. | 54.15Observed | 48.7% | 8% | |
| Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. | 53.5Observed | 70.6% | 8% | |
| Monitor industry statistics and follow trends in trade literature. | 52.18Observed | 70.1% | 5% | |
| Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. | 20Estimated | 23.0% | 5% | |
| Direct trained survey interviewers. | 15Estimated | 21.0% | 3% | |
| Develop and implement procedures for identifying advertising needs. | 55Estimated | 49.0% | 3% |
Skill Impact Analysis
AI-Vulnerable Skills (6)
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Programming is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
AI-Resistant Skills (11)
Adaptability/Flexibility is AI-resistant — strengthening this skill provides durable career protection.
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Leadership is AI-resistant — strengthening this skill provides durable career protection.
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Service Orientation is AI-resistant — strengthening this skill provides durable career protection.
Instructing is AI-resistant — strengthening this skill provides durable career protection.
Recommended Courses
Courses matched to Market Research Analysts and Marketing Specialists skill gaps, ranked by relevance to your displacement risk profile.
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Upskill to Reduce Risk
Courses addressing your most AI-vulnerable skills
SQL Fundamentals Skill Track
by DataCamp
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AI-Augmentation Tools
Learn to work alongside AI and boost your productivity
Creative Writing Specialization
by Wesleyan University
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Strengthen Your Edge
Double down on skills AI can't replicate
Design Patterns in C# and .NET
by Pluralsight
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Risk reduction and salary impact are estimates based on skill gap analysis, course relevance, and labor market data. Actual results vary by individual circumstance.
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Score History
Risk score over 3 scoring runs
overall change
Education & Training
Percentage of workers at each education and training level
Education Level
Prior Experience Needed
Work experience required to enter this job
Training Provided After Hiring
How long it typically takes to learn on the job
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Recent articles about AI affecting this occupation
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Last scored March 14, 2026 · Based on BLS employment data and O*NET task analysis