Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
AI Impact Summary
Market Research Analysts and Marketing Specialists faces moderate AI displacement risk with a score of 32/100. This occupation has higher AI displacement risk than 52% of all analyzed occupations. Of 13 analyzed tasks, 2 are highly automatable, particularly routine cognitive tasks. Strong protective factors — including social intelligence, creativity, or regulatory barriers — significantly reduce effective risk.
Skill Impact Analysis
AI-Vulnerable Skills (6)
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Programming is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
AI-Resistant Skills (11)
Adaptability/Flexibility is AI-resistant — strengthening this skill provides durable career protection.
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Leadership is AI-resistant — strengthening this skill provides durable career protection.
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Service Orientation is AI-resistant — strengthening this skill provides durable career protection.
Instructing is AI-resistant — strengthening this skill provides durable career protection.
AI-Augmented Skills (7)
Recommended Courses
Courses matched to Market Research Analysts and Marketing Specialists skill gaps, ranked by relevance to your displacement risk profile.
Get personalized recommendations. Answer a few questions about your experience and skills to get course suggestions tailored specifically to you.
Upskill to Reduce Risk
Courses addressing your most AI-vulnerable skills
SQL Fundamentals Skill Track
by DataCamp
Estimated Impact
AI-Augmentation Tools
Learn to work alongside AI and boost your productivity
Creative Writing Specialization
by Wesleyan University
Estimated Impact
Strengthen Your Edge
Double down on skills AI can't replicate
Design Patterns in C# and .NET
by Pluralsight
Estimated Impact
We may earn a commission when you enroll through our links, at no extra cost to you. This helps fund the Takeover Tracker.
Risk reduction and salary impact are estimates based on skill gap analysis, course relevance, and labor market data. Actual results vary by individual circumstance.
Education & Training
Percentage of workers at each education and training level
Education Level
Prior Experience Needed
Work experience required to enter this job
Training Provided After Hiring
How long it typically takes to learn on the job
How AI Impacts Each Task
13 tasks analyzed
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Measure and assess customer and employee satisfaction.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Seek and provide information to help companies determine their position in the marketplace.
Forecast and track marketing and sales trends, analyzing collected data.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Monitor industry statistics and follow trends in trade literature.
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Direct trained survey interviewers.
Develop and implement procedures for identifying advertising needs.
| Task | AI Capability | Risk | Time % | |
|---|---|---|---|---|
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 58.55Observed | 50.4% | 15% | |
| Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. | 44.4Observed | 32.8% | 10% | |
| Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. | 46.63Observed | 45.7% | 15% | |
| Measure and assess customer and employee satisfaction. | 70Estimated | 55.0% | 5% | |
| Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. | 45.73Observed | 45.3% | 10% | |
| Measure the effectiveness of marketing, advertising, and communications programs and strategies. | 48.45Observed | 46.4% | 8% | |
| Seek and provide information to help companies determine their position in the marketplace. | 49.2Observed | 34.7% | 5% | |
| Forecast and track marketing and sales trends, analyzing collected data. | 54.15Observed | 48.7% | 8% | |
| Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. | 53.5Observed | 70.6% | 8% | |
| Monitor industry statistics and follow trends in trade literature. | 52.18Observed | 70.1% | 5% | |
| Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. | 20Estimated | 23.0% | 5% | |
| Direct trained survey interviewers. | 15Estimated | 21.0% | 3% | |
| Develop and implement procedures for identifying advertising needs. | 55Estimated | 49.0% | 3% |
Protective Factors
Total protective discount: 30.7%
Essential Soft Skills
Traits that are hard for AI to replicate
Wage & Employment (2024)
Median Wage
$76,950
per year
Mean Wage
$86,480
per year
Employment
861K
workers
Wage Range
$42,070 - $144,610
10th - 90th pct
Wage Distribution
Explore other career paths
Compare displacement risk across occupations and find careers with stronger long-term prospects.
Alternate Career Paths
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30%Median salary: $161,030
Higher risk than 38% of other occupations
Management Analysts
30%Median salary: $101,190
Higher risk than 38% of other occupations
Survey Researchers
30%Median salary: $63,380
Higher risk than 40% of other occupations
Public Relations Specialists
30%Median salary: $69,780
Higher risk than 40% of other occupations
Advertising and Promotions Managers
31%Median salary: $126,960
Higher risk than 43% of other occupations
Financial Analysts
33%Median salary: $101,350
Higher risk than 59% of other occupations
Compensation and Benefits Managers
34%Median salary: $140,360
Higher risk than 63% of other occupations
Compensation, Benefits, and Job Analysis Specialists
36%Median salary: $77,020
Higher risk than 70% of other occupations
Risk Management Specialists
38%Median salary: $80,190
Higher risk than 77% of other occupations
Regulatory Affairs Specialists
39%Median salary: $78,420
Higher risk than 79% of other occupations
Sales Managers
25%Higher risk than 20% of other occupations
Chief Executives
26%Higher risk than 23% of other occupations
General and Operations Managers
28%Higher risk than 29% of other occupations
Computer and Information Systems Managers
31%Higher risk than 45% of other occupations
Recommendations
Skills to Develop
These skills are at risk from AI automation. Market Research Analysts and Marketing Specialists professionals should diversify beyond them.
- Mathematics
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Reading Comprehension
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Information Ordering
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Mathematics
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Memorization
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Skills to Leverage
These human-centric skills remain difficult for AI to replicate. Double down here.
- Adaptability/Flexibility
Adaptability/Flexibility is AI-resistant — strengthening this skill provides durable career protection.
- Complex Problem Solving
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
- Leadership
Leadership is AI-resistant — strengthening this skill provides durable career protection.
- Social Perceptiveness
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
- Persuasion
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Tools to Adopt
AI can amplify these skills. Learn the tools that augment rather than replace your work.
- Critical Thinking
Critical Thinking will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Writing
Writing will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Judgment and Decision Making
Judgment and Decision Making will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Active Learning
Active Learning will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Monitoring
Monitoring will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
Score History
Risk score over 3 scoring runs
overall change