Takeover Tracker

vs

56 shared · 18 different

core competencies

Side-by-Side Comparison

MetricSearch Marketing StrategistsAdvertising and Promotions Managers
Risk Score34.0%30.8%
Risk TierMedium RiskMedium Risk
Risk Percentile62th43th
Tasks at Risk (>50%)6 / 157 / 15
Median SalaryN/A$126,960
EmploymentN/A21K

Skill Comparison

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Sorted by largest difference

Provide Consultation and Advice to Others
Analyzing Data or Information
Updating and Using Relevant Knowledge
Interpreting the Meaning of Information for Others
Communications and Media
Administration and Management
Making Decisions and Solving Problems
Identifying Objects, Actions, and Events
Social PerceptivenessAI-Resistant
Evaluating Information to Determine Compliance with Standards
Customer and Personal Service
Processing Information

Protective Factors

Higher values indicate stronger protection against AI displacement

Search Marketing Strategists

30%

total discount

Advertising and Promotions Managers

32%

total discount

Task Risk Comparison

Tasks sorted by AI automation risk — higher means more automatable

Search Marketing Strategists

6 of 15 at risk
71%Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
70%Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
68%Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
55%Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
52%Participate in the development or implementation of online marketing strategy.

Advertising and Promotions Managers

7 of 15 at risk
87%Create media notices about events.
85%Coordinate with the media to disseminate advertising.
83%Prepare budgets and submit estimates for program costs as part of campaign plan development.
72%Gather and organize information to plan advertising campaigns.
53%Plan and execute advertising policies and strategies for organizations.

Wage Comparison

Search Marketing StrategistsAdvertising and Promotions Managers
10th
N/A$63,000
25th
N/A$85,990
Median
N/A$126,960
75th
N/A$178,570
90th
N/A$239,200

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