Advertising and Promotions Managers

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

Assist with annual budget development.

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Manage sales team including setting goals, providing incentives, and evaluating employee performance.

Coordinate with the media to disseminate advertising.

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Prepare and negotiate advertising and sales contracts.

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

Plan and execute advertising policies and strategies for organizations.

Gather and organize information to plan advertising campaigns.

Create media notices about events.

Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Prepare budgets and submit estimates for program costs as part of campaign plan development.

Train and direct workers engaged in developing and producing advertisements.

Confer with clients to provide marketing or technical advice.

Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

Contact organizations to explain services and facilities offered.

Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.

Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

Represent company at trade association meetings to promote products.

Direct and coordinate product research and development.

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.