Public Relations and Fundraising Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
AI Impact Summary
Public Relations and Fundraising Managers faces moderate AI displacement risk with a score of 30/100. This occupation has higher AI displacement risk than 39% of all analyzed occupations. Of 21 analyzed tasks, 3 are highly automatable, particularly routine cognitive tasks. Strong protective factors — including social intelligence, creativity, or regulatory barriers — significantly reduce effective risk.
Skill Impact Analysis
AI-Vulnerable Skills (6)
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Programming is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
AI-Resistant Skills (11)
Adaptability/Flexibility is AI-resistant — strengthening this skill provides durable career protection.
Leadership is AI-resistant — strengthening this skill provides durable career protection.
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Service Orientation is AI-resistant — strengthening this skill provides durable career protection.
Negotiation is AI-resistant — strengthening this skill provides durable career protection.
AI-Augmented Skills (7)
Recommended Courses
Courses matched to Public Relations and Fundraising Managers skill gaps, ranked by relevance to your displacement risk profile.
Get personalized recommendations. Answer a few questions about your experience and skills to get course suggestions tailored specifically to you.
Upskill to Reduce Risk
Courses addressing your most AI-vulnerable skills
SQL Fundamentals Skill Track
by DataCamp
Estimated Impact
AI-Augmentation Tools
Learn to work alongside AI and boost your productivity
Creative Writing Specialization
by Wesleyan University
Estimated Impact
Strengthen Your Edge
Double down on skills AI can't replicate
Leading People and Teams Specialization
by University of Michigan
Estimated Impact
We may earn a commission when you enroll through our links, at no extra cost to you. This helps fund the Takeover Tracker.
Risk reduction and salary impact are estimates based on skill gap analysis, course relevance, and labor market data. Actual results vary by individual circumstance.
Education & Training
Percentage of workers at each education and training level
Education Level
Prior Experience Needed
Work experience required to enter this job
Training Provided After Hiring
How long it typically takes to learn on the job
How AI Impacts Each Task
21 tasks analyzed
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Design and edit promotional publications, such as brochures.
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Assign, supervise, and review the activities of public relations staff.
Manage communications budgets.
Evaluate advertising and promotion programs for compatibility with public relations efforts.
Draft speeches for company executives and arrange interviews and other forms of contact for them.
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
Respond to requests for information about employers' activities or status.
Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
Develop, implement, and maintain crisis communication plans.
Formulate policies and procedures related to public information programs, working with public relations executives.
Produce films and other video products, regulate their distribution, and operate film library.
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Observe and report on social, economic, and political trends that might affect employers.
Manage in-house communication courses.
Maintain company archives.
| Task | AI Capability | Risk | Time % | |
|---|---|---|---|---|
| Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds. | 40Estimated | 43.0% | 6% | |
| Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan. | 52.3Observed | 47.9% | 8% | |
| Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. | 63.55Observed | 52.4% | 7% | |
| Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly. | 20Estimated | 23.0% | 7% | |
| Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages. | 53Observed | 48.2% | 7% | |
| Design and edit promotional publications, such as brochures. | 75Estimated | 57.0% | 5% | |
| Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. | 51.18Observed | 35.5% | 8% | |
| Assign, supervise, and review the activities of public relations staff. | 15Estimated | 21.0% | 6% | |
| Manage communications budgets. | 77Estimated | 80.0% | 4% | |
| Evaluate advertising and promotion programs for compatibility with public relations efforts. | 41.67Observed | 43.7% | 4% | |
| Draft speeches for company executives and arrange interviews and other forms of contact for them. | 52.05Observed | 47.8% | 5% | |
| Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices. | 61.8Observed | 39.7% | 5% | |
| Respond to requests for information about employers' activities or status. | 87Estimated | 84.0% | 4% | |
| Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs. | 20Estimated | 23.0% | 5% | |
| Develop, implement, and maintain crisis communication plans. | 50Estimated | 47.0% | 4% | |
| Formulate policies and procedures related to public information programs, working with public relations executives. | 61.38Observed | 51.6% | 3% | |
| Produce films and other video products, regulate their distribution, and operate film library. | 51.42Observed | 47.6% | 3% | |
| Confer with labor relations managers to develop internal communications that keep employees informed of company activities. | 30Estimated | 27.0% | 3% | |
| Observe and report on social, economic, and political trends that might affect employers. | 70Estimated | 55.0% | 3% | |
| Manage in-house communication courses. | 35Estimated | 29.0% | 2% | |
| Maintain company archives. | 92Estimated | 86.0% | 2% |
Protective Factors
Total protective discount: 33.7%
Essential Soft Skills
Traits that are hard for AI to replicate
Explore other career paths
Compare displacement risk across occupations and find careers with stronger long-term prospects.
Alternate Career Paths
See all transitionsSales Managers
25%Median salary: $138,060
Higher risk than 20% of other occupations
Human Resources Managers
28%Median salary: $140,030
Higher risk than 30% of other occupations
Marketing Managers
30%Median salary: $161,030
Higher risk than 38% of other occupations
Public Relations Specialists
30%Median salary: $69,780
Higher risk than 40% of other occupations
Advertising and Promotions Managers
31%Median salary: $126,960
Higher risk than 43% of other occupations
Financial Managers, Branch or Department
32%Median salary: $161,700
Higher risk than 50% of other occupations
Meeting, Convention, and Event Planners
32%Median salary: $59,440
Higher risk than 52% of other occupations
Copy Writers
33%Median salary: $72,270
Higher risk than 55% of other occupations
Agents and Business Managers of Artists, Performers, and Athletes
36%Median salary: $96,310
Higher risk than 68% of other occupations
Human Resources Specialists
37%Median salary: $72,910
Higher risk than 73% of other occupations
Recommendations
Skills to Develop
These skills are at risk from AI automation. Public Relations and Fundraising Managers professionals should diversify beyond them.
- Reading Comprehension
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Information Ordering
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Mathematics
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
- Mathematics
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
- Memorization
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Skills to Leverage
These human-centric skills remain difficult for AI to replicate. Double down here.
- Adaptability/Flexibility
Adaptability/Flexibility is AI-resistant — strengthening this skill provides durable career protection.
- Leadership
Leadership is AI-resistant — strengthening this skill provides durable career protection.
- Social Perceptiveness
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
- Complex Problem Solving
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
- Persuasion
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Tools to Adopt
AI can amplify these skills. Learn the tools that augment rather than replace your work.
- Writing
Writing will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Judgment and Decision Making
Judgment and Decision Making will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Critical Thinking
Critical Thinking will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Systems Analysis
Systems Analysis will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Monitoring
Monitoring will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
Score History
Risk score over 3 scoring runs
overall change