Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
How AI Impacts Each Task
20 tasks analyzed
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Consult with product development personnel on product specifications such as design, color, or packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Initiate market research studies or analyze their findings.
Conduct economic or commercial surveys to identify potential markets for products or services.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Select products or accessories to be displayed at trade or special production shows.
Develop business cases for environmental marketing strategies.
Integrate environmental information into product or company marketing strategies, policies, or activities.
| Task | AI Capability | Risk | Time % | |
|---|---|---|---|---|
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. | 66.65Observed | 53.7% | 12% | |
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. | 65.48Observed | 41.2% | 10% | |
| Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. | 60Estimated | 51.0% | 8% | |
| Develop pricing strategies, balancing firm objectives and customer satisfaction. | 64.65Observed | 52.9% | 6% | |
| Compile lists describing product or service offerings. | 54.47Observed | 71.0% | 3% | |
| Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. | 20Estimated | 23.0% | 8% | |
| Consult with product development personnel on product specifications such as design, color, or packaging. | 30Estimated | 27.0% | 5% | |
| Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. | 72.42Observed | 56.0% | 8% | |
| Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. | 30Estimated | 27.0% | 5% | |
| Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. | 35Estimated | 29.0% | 2% | |
| Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. | 59.38Observed | 38.8% | 5% | |
| Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. | 40Estimated | 31.0% | 2% | |
| Initiate market research studies or analyze their findings. | 53.9Observed | 48.6% | 6% | |
| Conduct economic or commercial surveys to identify potential markets for products or services. | 55.67Observed | 49.3% | 4% | |
| Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. | 61.45Observed | 39.6% | 3% | |
| Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. | 65Estimated | 53.0% | 3% | |
| Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. | 67.58Observed | 42.0% | 3% | |
| Select products or accessories to be displayed at trade or special production shows. | 87Estimated | 84.0% | 2% | |
| Develop business cases for environmental marketing strategies. | 70Estimated | 55.0% | 2% | |
| Integrate environmental information into product or company marketing strategies, policies, or activities. | 65Estimated | 53.0% | 2% |
Skill Impact Analysis
AI-Vulnerable Skills (6)
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Programming is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
AI-Resistant Skills (11)
Leadership is AI-resistant — strengthening this skill provides durable career protection.
Adaptability/Flexibility is AI-resistant — strengthening this skill provides durable career protection.
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Negotiation is AI-resistant — strengthening this skill provides durable career protection.
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Service Orientation is AI-resistant — strengthening this skill provides durable career protection.
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Score History
Risk score over 3 scoring runs
overall change
Education & Training
Percentage of workers at each education and training level
Education Level
Prior Experience Needed
Work experience required to enter this job
Training Provided After Hiring
How long it typically takes to learn on the job
Related News
Recent articles about AI affecting this occupation
Google's AI Max expansion automates more upstream marketing tasks
Alphabet's $110 billion Q1 revenue is fueling updates to Google's AI Max, pushing automation further into strategic ad planning. This shift threatens traditional media buying roles as algorithms take over higher-level campaign management.
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Marketers Lag Behind as AI Capabilities Outpace Industry Adoption
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Why AI Marketing Teams Need Clear Governance to Prevent Chaos
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Dick's Sporting Goods Deploys Agentic AI to Automate Marketing Tasks
Retailers are shifting chatbots away from basic customer service and into proactive marketing roles. This transition threatens to automate personalized outreach and relationship management tasks traditionally handled by human marketing teams.
Last scored March 14, 2026 · Based on BLS employment data and O*NET task analysis