Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
AI Impact Summary
Marketing Managers faces moderate AI displacement risk with a score of 30/100. This occupation has higher AI displacement risk than 38% of all analyzed occupations. Of 20 analyzed tasks, 2 are highly automatable, particularly routine cognitive tasks. Strong protective factors — including social intelligence, creativity, or regulatory barriers — significantly reduce effective risk.
Skill Impact Analysis
AI-Vulnerable Skills (6)
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Programming is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
AI-Resistant Skills (11)
Leadership is AI-resistant — strengthening this skill provides durable career protection.
Adaptability/Flexibility is AI-resistant — strengthening this skill provides durable career protection.
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Negotiation is AI-resistant — strengthening this skill provides durable career protection.
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Service Orientation is AI-resistant — strengthening this skill provides durable career protection.
AI-Augmented Skills (7)
Recommended Courses
Courses matched to Marketing Managers skill gaps, ranked by relevance to your displacement risk profile.
Get personalized recommendations. Answer a few questions about your experience and skills to get course suggestions tailored specifically to you.
Upskill to Reduce Risk
Courses addressing your most AI-vulnerable skills
Google Technical Writing
by Google
Estimated Impact
AI-Augmentation Tools
Learn to work alongside AI and boost your productivity
AI Fundamentals Skill Track
by DataCamp
Estimated Impact
Strengthen Your Edge
Double down on skills AI can't replicate
Leading People and Teams Specialization
by University of Michigan
Estimated Impact
We may earn a commission when you enroll through our links, at no extra cost to you. This helps fund the Takeover Tracker.
Risk reduction and salary impact are estimates based on skill gap analysis, course relevance, and labor market data. Actual results vary by individual circumstance.
Education & Training
Percentage of workers at each education and training level
Education Level
Prior Experience Needed
Work experience required to enter this job
Training Provided After Hiring
How long it typically takes to learn on the job
How AI Impacts Each Task
20 tasks analyzed
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Consult with product development personnel on product specifications such as design, color, or packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Initiate market research studies or analyze their findings.
Conduct economic or commercial surveys to identify potential markets for products or services.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Select products or accessories to be displayed at trade or special production shows.
Develop business cases for environmental marketing strategies.
Integrate environmental information into product or company marketing strategies, policies, or activities.
| Task | AI Capability | Risk | Time % | |
|---|---|---|---|---|
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. | 66.65Observed | 53.7% | 12% | |
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. | 65.48Observed | 41.2% | 10% | |
| Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. | 60Estimated | 51.0% | 8% | |
| Develop pricing strategies, balancing firm objectives and customer satisfaction. | 64.65Observed | 52.9% | 6% | |
| Compile lists describing product or service offerings. | 54.47Observed | 71.0% | 3% | |
| Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. | 20Estimated | 23.0% | 8% | |
| Consult with product development personnel on product specifications such as design, color, or packaging. | 30Estimated | 27.0% | 5% | |
| Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. | 72.42Observed | 56.0% | 8% | |
| Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. | 30Estimated | 27.0% | 5% | |
| Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. | 35Estimated | 29.0% | 2% | |
| Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. | 59.38Observed | 38.8% | 5% | |
| Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. | 40Estimated | 31.0% | 2% | |
| Initiate market research studies or analyze their findings. | 53.9Observed | 48.6% | 6% | |
| Conduct economic or commercial surveys to identify potential markets for products or services. | 55.67Observed | 49.3% | 4% | |
| Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. | 61.45Observed | 39.6% | 3% | |
| Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. | 65Estimated | 53.0% | 3% | |
| Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. | 67.58Observed | 42.0% | 3% | |
| Select products or accessories to be displayed at trade or special production shows. | 87Estimated | 84.0% | 2% | |
| Develop business cases for environmental marketing strategies. | 70Estimated | 55.0% | 2% | |
| Integrate environmental information into product or company marketing strategies, policies, or activities. | 65Estimated | 53.0% | 2% |
Protective Factors
Total protective discount: 32.7%
Essential Soft Skills
Traits that are hard for AI to replicate
Wage & Employment (2024)
Median Wage
$161,030
per year
Mean Wage
$171,520
per year
Employment
385K
workers
Wage Range
$81,900 - $239,200
10th - 90th pct
Wage Distribution
Explore other career paths
Compare displacement risk across occupations and find careers with stronger long-term prospects.
Alternate Career Paths
See all transitionsSales Managers
25%Median salary: $138,060
Higher risk than 20% of other occupations
Human Resources Managers
28%Median salary: $140,030
Higher risk than 30% of other occupations
Management Analysts
30%Median salary: $101,190
Higher risk than 38% of other occupations
Public Relations and Fundraising Managers
30%Higher risk than 39% of other occupations
Public Relations Specialists
30%Median salary: $69,780
Higher risk than 40% of other occupations
Training and Development Managers
31%Median salary: $127,090
Higher risk than 42% of other occupations
Advertising and Promotions Managers
31%Median salary: $126,960
Higher risk than 43% of other occupations
Training and Development Specialists
32%Median salary: $65,850
Higher risk than 49% of other occupations
Market Research Analysts and Marketing Specialists
32%Median salary: $76,950
Higher risk than 52% of other occupations
Purchasing Managers
34%Median salary: $139,510
Higher risk than 60% of other occupations
Chief Executives
26%Higher risk than 23% of other occupations
General and Operations Managers
28%Higher risk than 29% of other occupations
Computer and Information Systems Managers
31%Higher risk than 45% of other occupations
Financial Managers
Recommendations
Skills to Develop
These skills are at risk from AI automation. Marketing Managers professionals should diversify beyond them.
- Reading Comprehension
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Mathematics
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Information Ordering
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Mathematics
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
- Memorization
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Skills to Leverage
These human-centric skills remain difficult for AI to replicate. Double down here.
- Leadership
Leadership is AI-resistant — strengthening this skill provides durable career protection.
- Adaptability/Flexibility
Adaptability/Flexibility is AI-resistant — strengthening this skill provides durable career protection.
- Social Perceptiveness
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
- Persuasion
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
- Complex Problem Solving
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Tools to Adopt
AI can amplify these skills. Learn the tools that augment rather than replace your work.
- Active Learning
Active Learning will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Critical Thinking
Critical Thinking will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Monitoring
Monitoring will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Judgment and Decision Making
Judgment and Decision Making will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Writing
Writing will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
Score History
Risk score over 3 scoring runs
overall change