Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
How AI Impacts Each Task
20 tasks analyzed
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
Maintain assigned account bases while developing new accounts.
Provide clients with estimates of the costs of advertising products or services.
Locate and contact potential clients to offer advertising services.
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
Process all correspondence and paperwork related to accounts.
Draw up contracts for advertising work and collect payments due.
Deliver advertising or illustration proofs to customers for approval.
Inform customers of available options for advertisement artwork and provide samples.
Recommend appropriate sizes and formats for advertising, depending on medium being used.
Write copy as part of layout.
Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.
Gather all relevant material for bid processes and coordinate bidding and contract approval.
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
Identify new advertising markets and propose products to serve them.
Arrange for commercial taping sessions and accompany clients to sessions.
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Write sales outlines for use by staff.
| Task | AI Capability | Risk | Time % | |
|---|---|---|---|---|
| Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. | 44.1Observed | 32.6% | 10% | |
| Maintain assigned account bases while developing new accounts. | 35Estimated | 29.0% | 10% | |
| Provide clients with estimates of the costs of advertising products or services. | 66.67Observed | 75.9% | 5% | |
| Locate and contact potential clients to offer advertising services. | 45Estimated | 33.0% | 10% | |
| Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. | 53.33Observed | 36.3% | 8% | |
| Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. | 44.93Observed | 45.0% | 8% | |
| Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. | 65.85Observed | 75.5% | 5% | |
| Process all correspondence and paperwork related to accounts. | 48.52Observed | 68.6% | 5% | |
| Draw up contracts for advertising work and collect payments due. | 90Estimated | 85.2% | 4% | |
| Deliver advertising or illustration proofs to customers for approval. | 90Estimated | 85.2% | 2% | |
| Inform customers of available options for advertisement artwork and provide samples. | 45Estimated | 33.0% | 4% | |
| Recommend appropriate sizes and formats for advertising, depending on medium being used. | 75Estimated | 57.0% | 4% | |
| Write copy as part of layout. | 43.75Observed | 44.5% | 2% | |
| Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers. | 47.62Observed | 46.1% | 5% | |
| Gather all relevant material for bid processes and coordinate bidding and contract approval. | 46.15Observed | 67.7% | 2% | |
| Consult with company officials, sales departments, and advertising agencies to develop promotional plans. | 58.98Observed | 38.6% | 4% | |
| Identify new advertising markets and propose products to serve them. | 54.17Observed | 48.7% | 4% | |
| Arrange for commercial taping sessions and accompany clients to sessions. | 10Estimated | 19.0% | 2% | |
| Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. | 10Estimated | 19.0% | 5% | |
| Write sales outlines for use by staff. | 49.12Observed | 46.7% | 2% |
Skill Impact Analysis
AI-Vulnerable Skills (6)
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Information Ordering is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Programming is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
AI-Resistant Skills (11)
Adaptability/Flexibility is AI-resistant — strengthening this skill provides durable career protection.
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Service Orientation is AI-resistant — strengthening this skill provides durable career protection.
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Negotiation is AI-resistant — strengthening this skill provides durable career protection.
Leadership is AI-resistant — strengthening this skill provides durable career protection.
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Recommended Courses
Courses matched to Advertising Sales Agents skill gaps, ranked by relevance to your displacement risk profile.
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Score History
Risk score over 3 scoring runs
overall change
Education & Training
Percentage of workers at each education and training level
Education Level
Prior Experience Needed
Work experience required to enter this job
Training Provided After Hiring
How long it typically takes to learn on the job
Related News
Recent articles about AI affecting this occupation
Meta integrates third-party AI tools to automate ad campaign management
Marketers will spend less time manually managing campaigns as Meta allows external AI tools to plug directly into its ad platform. This integration signals a shift toward fully automated media buying, reducing the need for junior ad operations roles.
Ad Agencies Face Disruption as Trade Desk CEO Predicts 'Agentic Future'
Jeff Green warns that the shift toward autonomous AI agents will disrupt traditional agency models and fee structures. The transition threatens conventional media buying roles as principal-based buying and AI automation take over.
Media executives weigh the threat and promise of AI on advertising jobs
Leaders from Nielsen and Crossmedia are evaluating how artificial intelligence will disrupt media planning and buying. Industry consensus suggests a rapid restructuring of agency roles as automated tools take over campaign management.
‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
Advertising giant Omnicom is actively deploying autonomous agents to bypass the programmatic supply chain. This direct automation threatens to eliminate thousands of intermediary roles across the digital marketing ecosystem.
Stagwell Bets on Agentic AI to Automate Ad Buying Workflows
Marketing agency Stagwell is doubling down on its partnership with The Trade Desk to integrate autonomous AI agents into its ad buying processes. This move threatens to automate routine media planning and buying roles.
Last scored March 14, 2026 · Based on BLS employment data and O*NET task analysis